Our team has deep-expertise in data center sales, marketing and operations, having worked for some of the largest multi-tenant colocation providers, hyper-scale operators, enterprises and MEP engineering firms.
Meet the Callosum Team
B2B technology marketing executive with 20 years of digital agency and client-side experience. Ferrara has worked across the spectrum of marketing disciplines in positions ranging from operations to CMO.
Ferrara’s background in marketing spans local start-ups to global Fortune 500 firms including Symantec, Panasonic, and Chase. With experience in corporate and product messaging, media and analyst relations, digital advertising, and search marketing Ferrara brings a wealth of both strategic and hands-on experience.
Ferrara has served as the Global VP, Marketing for IO (now iron Mountain), CMO for Aligned Energy, and has consulted with both large global hyperscale operators, and U.S. based data center start-ups.
Rob is a results-driven professional with deep technical and practical experience providing a diverse group of clients with engineering, construction, consulting and commissioning services, associated with mission critical facilities.
He provides a strong mix of business and technical skills, and his track record proves that he is indispensable to clients because he understands and manages expectations, owns outcomes and communicates clearly.
As an active thought leader and presenter in the data center industry, he is a proud member of the Infrastructure Mason and contributor to the Data Center Performance Index, a Data Center Energy Practitioner, LEED Green Associate and Certified Data Center Practitioner.
Rob’s brings a combination of technical acumen, business strategy, design/build expertise and financial input. Rob provides consulting and advisory services for Hyperscale, Colocation, Engineers, Contractors, and Developers internationally.
Bill’s Data Center industry experience extends into 2 decades and is an authority in every aspect of the data center ecosystem including finance, technology, infrastructure and operations.
His holistic understanding of all aspects of this sector offers dynamic perspective, illustrated by both the business relationships he has developed and revenue he has generated.
Bill is an authority of every aspect of a data center ecosystem and specializes in aligning the data center design with the right customer.
Bill creates a professional sales process consisting of direct, indirect and strategic alliances- along with setting pricing and procedures associated with leasing and licensing mission critical data center space and power.